Herb Chambers To Open New Hyundai Dealership in Westborough

Herb Chambers Companies has received approval to build a Hyundai dealership off Route 9 and Otis Street, next to two other Herb Chambers dealerships.

The Board of Selectmen unanimously approved the site plan for the project last night. The Hyundai dealership will replace an old corrugated steel garage, which has already been demolished. The new 23,000 square-foot building will be located behind the Herb Chambers Ford and Herb Chambers Infiniti dealerships, which face Route 9 eastbound.

The project gained approval from the town after the company worked out an adequate parking plan for the three dealerships on the busy stretch of Route 9. Selectmen praised the company for removing an eyesore, the old garage, and developing the entire parcel of land. Construction of the Hyundai building is scheduled to begin within the next two weeks; the building should be completed next summer.

Herb Chambers Expands With Hyundai

The new dealership will be Mr. Chambers’ 47th in New England. “It complements what we have out there on that campus so well,” said Mr. Chambers, who also owns a Honda dealership nearby on Route 9 in Westboro. The Westboro Hyundai location will be bigger than the Herb Chambers Hyundai in Auburn.

Herb Chambers said Hyundai has been growing faster than any other make of auto nationwide, and he’s confident the Westboro location will be successful. “We love that market,” he said in an interview this morning. “There’s so much potential there because of the commuters. Every big retailer in the world is on Route 9. With the proximity of (Interstates) 495 and 395, it really can draw people in from a long way off.”

Mr. Chambers said he recently opened a Cadillac dealership in Danvers, and he is planning to relocate a high-end custom body shop from Ashland to Framingham. Despite the challenges the auto industry has faced recently, Mr. Chambers said business is strong, especially among Ford, Honda, Toyota and luxury brands such as Mercedes. “Our business has been very brisk. It can always be better,” he said.

Mr. Chambers acquired the former Duddie Ford from David G. “Duddie” Massad in Westboro in 2003. Five years later he opened the Infiniti dealership next door.